Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Wk 3 Paper

Wk 3 Paper

Q Review the following two commercials by doing a Google search: • "Mastercard Paypass Elephant Commercial" • "Dove Experiment Aims to Change the Way You See Yourself: Dove Real Beauty Sketches, You Are More Beautiful Than You Think"

View Related Questions

Solution Preview

“Mastercard Paypass Elephant Commercial” This 6—second television commercial, speaks about an elephant who is promoting Mastercard”s contactless PayPass payment technology. Mastercard introduced their Paypass technology by the help of this commercial. Mastercard’s PayPass is a contactless payment technology which was introduced to the Mastcard card holders so that they can make quick and protected payments without the hassle of entering the PIN number. In order to make a payment with the help of this feature, all what the payer has to do is to go for a contactless payment terminal and tap the card ("PAYPASS TOOLKIT FOR FINANCIAL INSTITUTIONS", 2021).