“Mastercard Paypass Elephant Commercial” This 6—second television commercial, speaks about an elephant who is promoting Mastercard”s contactless PayPass payment technology. Mastercard introduced their Paypass technology by the help of this commercial. Mastercard’s PayPass is a contactless payment technology which was introduced to the Mastcard card holders so that they can make quick and protected payments without the hassle of entering the PIN number. In order to make a payment with the help of this feature, all what the payer has to do is to go for a contactless payment terminal and tap the card ("PAYPASS TOOLKIT FOR FINANCIAL INSTITUTIONS", 2021).